Thursday, November 19, 2009

Musing No. 2 - Style Lines Are Being Blurred

The more I listen to the new music coming out - it seems to me that the style lines are being blurred. What was once clearly defined as one style can cover several genres at one time.

http://unadorned.org

Not that I disapprove, quite on the contrary, I appreciate the diversity in each market. We went through quite a stint what I like to refer to as 'The Creed Era' where anyone and everyone in rock sounded like Creed. Now many people have varying opinions on the band Creed itself, I loved em back in the day, but everyone copying everyone else is a great way to kill your industry. Look at bands like AC/DC, Led Zeppelin, The Beatles - these groups have never successfully been duplicated, in that time when something was made no one else (who was serious) copied it - they made they own stuff. It made the industry diverse.

AC/DC in concert. Photograph: Michael Halsband/PR

Well we are in a very diverse time in the industry at the moment. Rock, Pop, Classic Rock, Techno, and Jazz can all be found on one album many times, even once in awhile, in multiple elements on one song. Take a look at a new band - Mutemath, for instance. Mutemath, to give you some back story was started by ex-keyboardist and back-up singer for christian band, Earthsuit, by the name of Paul Meany. Earthsuit was a very experimental techno centered rock. Paul has been able to take some of that techno infusement and put it into a rock format, with a bit of a pop tinge. 10 years ago, his music would have been criticized as a mamby-pamby soft rock or pop. But the industry has changed. Let's face it, as much as you like the sound of a song on the radio, you may not want to hear the exact same thing through 15 tracks on an album. And in today's internet music market, people can choose to just buy the songs they like and ditch the rest.

Mutemath album - Armistice

This ends up being a good thing and a bad thing. Many professional/career musicians think of it as a bad thing, because all of their songs have to be good, and let's face it, most albums - don't really have all great songs.

The good thing, which I really want to point out - is that due to the diversifying of the industry, creativity is given full reign. No longer is someone forced to create a new band whenever they want to do a different sound. You don't have to sit down and think "This has to be a rock album, so I can't do this pop/rock song that I just came up with." You can just channel what comes to your head and through your hands. Now there will always be niche bands, like the extreme heavy metal or screamo bands, but even they are creeping out with one or two pop-esque tracks and they are being embraced pretty well.

If you focus on making music that you like to make, regardless of if it all falls into a particular genre mold or not, then it will work. Creativity cannot be put into a box! A great example of this is the many rock bands & artists that are collaborating with producer Timbaland. Timbaland, for those of you that don't know is an r&b and rap producer, but he is very experimental and enjoys using different elements to create new stuff. You have bands like Fall Out Boy, The Hives, She Wants Revenge, One Republic - even Chris Cornell (former lead singer of mega rock bands such as Soundgarden & Audioslave) all working to create a rock/r&b hybrid on certain tracks. Why? Because it's new! It's different! It's creative! It's probably something they wanted to do, but felt they had to stick to a particular genre. Many musicians I have talked to feel this way.

Timbaland (Tim Mosley)

The point I would like to hit home is that when sitting down to make music - make music that is organic to you. Make music that comes out of your like magic. Make music that you just make, not that you have to slave and slave to change into what you think it should be. You will end up enjoying it more and will be much more successful if you are doing what you love than what you don't. The artist that is himself - however weird or different - will be the most successful.

End of Musing No. 2
For more info on the Musician that is Musing go HERE.

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